A Top Ten global agency
The magnitude of managing a high volume hand-assembly project for an international consumer brand company would challenge any vendor hoping to win such a project and client. Add to that a three-week deadline to complete the 12 million-piece project, and most clients would be unable to find a vendor capable of meeting their needs.
The client needed a responsive, experienced, and most importantly, capable vendor to complete its mission. Inktel’s team of professionals, with a proven track record in assembly and fulfillment operations, welcomed such a challenge. Keenly aware of the processes and organization a project of this magnitude required, Inktel’s production experts responded immediately. The team secured the appropriate work and storage space, sourced the multitudes of necessary labor and materials, developed the production strategy and commenced operation.
Divided into two parts, the project involved three million pieces that required hand-inserting multiple cards into personalized hand-sealed envelopes. The remaining nine million pieces required personalized brochures matched with personalized labels and matched envelopes. Quality control on such a project was monumental; and margin for error was slim. To meet the demanding deadline, 1600 employees per day worked rotating shifts, supervised by Inktel’s highly trained Quality Assurance Technicians. To maintain consistency, one Quality Assurance expert was assigned to supervise a maximum of ten workers at a time. Employees were trained in groups of five, and ramped up to full operations only when they had proven their skills.
The assembly stage required meticulous planning, focus and supervision; yet the remaining logistics of such an operation presented their own set of challenges. The finished product, consisting of hundreds of skids, required storage for one week before being directly drop-shipped to destination bulk mail centers. Inktel’s team mastered the coordination of moving such a great volume of product out the door with seasoned expertise.
Through Inktel’s strong and long-established relationship with the US Postal Service, the mailing dates were met and the results were impressive.
Inktel’s extensive experience and its comprehensive production capabilities combined to deliver a zero-defect project to an extremely satisfied client. A project of this magnitude—completed and mailed on time—with zero-defect was truly impressive. Only a vendor of Inktel’s caliber could have produced such outstanding results. Armed with expert knowledge and the relentless pursuit of absolute client satisfaction, Inktel once again lived up to its reputation as a complete strategic marketing solutions provider.
