October 22, 2009

Playing the Numbers Game – How to Calculate your Direct Marketing ROI

Photo Source: Flickr, Irargrich

Photo Source: Flickr, Irargrich

Marketers now more than ever are being pressured to provide a definite ROI.  Everyone knows that direct marketing campaigns allow marketers to easily track their ROI.  But, do marketers know how to use the numbers generated by their direct marketing campaigns to actually calculate their ROI?

Today, while browsing my RSS feeds, I came across this article from the 60 Second Marketer Blog explaining how to determine various metrics such as total-cost-per-sale and response rate.  Go play the numbers game!

posted by Beatriz Alemar @ 2:59 PM  

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