Thought-provoking video here from Seth Godin on an alternative to the traditional ideas and methods of Marketing. His main idea: “Those that can spread ideas… win.”

Nowadays consumers have so many choices that ignoring messages is extremely common. Godin suggests that companies should stop just communicating the facts, features and benefits about their own products or services, and rather, ought to put out messages and ideas that actually interest their consumers. Determine what people really want to hear and know, and put forth ideas that are new and fresh (and not boring). Doing so, according to Godin, will dictate what ideas spread, and in turn, what gets selected, what gets purchased and what gets built. According to Godin, the process is no longer about who buys the most advertising or even who makes the best product- it’s about who is the most interesting. It’s now about marketing in a fashion age and spreading ideas to those who find you interesting and those who care about and see value in your message.

Check it out:

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