July 26, 2010

Steve Jobs’ Presentation Techniques

TONY AVELAR/AFP/Getty Images

TONY AVELAR/AFP/Getty Images

This video is a great look into some of the presenting techniques that make Steve Jobs one of the most compelling speakers today. Businessweek columnist, Carmine Gallo, breaks down Jobs’ presentations and give some notable key takeaways:
1. “Set the Theme.”
2. Create a headline that sets the direction of the meeting. Give your audience a reason to listen.
3. Give your audience an outline of your presentation. Have clear transitions between sections.
4. Demonstrate enthusiasm. Use words like “amazing,” “unbelievable,” “extraordinary,” etc.
5. If you’re going to use numbers and statisics, make sure they are meaningful.
6. Use as little text as possible and instead use visuals.

And one more thing…!
7. “Wow” your audience. Treat your presentation like a show.