We are driven by our corporate culture and inspired by the power of ideas!
Subscribe to our RSS feed.Marketers VS Direct Marketers
I came across an interesting article, “Go Figure: Unlikely Methods for Direct Marketing Success,” from Direct a few days ago. Apparently, marketers and direct marketers think very differently and live by different rules – direct marketing sometimes just doesn’t make logical sense. Below is a summary of the major differences between marketers and direct marketers from Stevens’ article.
Marketers:Creativity
VS
Direct Marketers:Target Audience and Offer
Market Segmentation
Marketers:Demographics
VS
Direct Marketers:Behavioral Data
Advertising
Marketers:Art
VS
Direct Marketing:Copy Content
Consumer Choice
Marketers:Choice
VS
Direct Marketers:No-choice/Take-it-or-leave it
List Sharing
Marketers:Big NO
VS
Direct Marketers:Increase business and opportunities
Do the differences between marketers and direct marketers make sense? Why do you think there’s such a gap between what’s successful in general marketing and what is successful in direct marketing?
